Open a tackle box of an angler over 40 years old and the odds are high youíll find an Alís Goldfish. The pioneering spoon has been a go-to lure since Al Stuart developed it in 1952.

The spoon was first launched through Stuartís Sports Shop in Indian Orchard, Massachusetts. Stuart later added a distribution network along with a consumer-direct catalog. He continued to make lures, expand his product design and promote his products until his passing in 1984.

Alís Goldfish remained a family-owned company run by Alís daughter Joan and her husband Fay. The couple focused their attention on the promotional end of the business. As the late Ď70ís through mid Ď90ís saw a change in customer tastes-and-preferences, Alís Goldfish lost its brand appeal. Ultimately Joan and Fay retired and sold the business to John Occhialini.

The Massachusetts native was the first non-family member to own the company, and Occhialini brought Alís Goldfish into the new Millennium. The 1950ís stamping machinery,
which was state-of-the-art at the time, was replaced with better methods that improved lure quality. 22-Karat Gold plating added a brighter finish, and higher-quality components like Worth split rings and industry-best VMC hooks were incorporated. Occhialini computerized all business operations while expanding catalog and marketing efforts. Sales and profitability returned.

Upon Occhialiniís 2015 retirement, Maineís Mike Lee became the fourth owner of Alís Goldfish. His objective is to expand the manufacturing of American-made lures. In 2016 Lee added the Living Lure Collection which features vibrant fish images over a chip-resistant finish. Next he added the Bob Christopher Series, a combination of attractor and imitator spoons that mimic common baitfish. And most recently he introduced the one-ounce Saltwater Goldfish series that, during field testing, accounted for significant catches of striped bass and bluefish. With these assortments Lee is focused on continued sales growth while simultaneously expanding the domestic workforce.

Alís Goldfish IS Unique

Alís Goldfish lureís unique design is aero-dynamic which makes for easy casting on even a windy day. Its distinctive shape causes it to swim naturally with a smooth retrieve or to dart-erratically when twitched. Gold, nickel and copper blanks are polished to a perfect hue, and they readily accept paint. Many lures are hand-painted and hand-finished. There are between three and five colors of paint matched with between one and three baking processes. The clear finish protects the colors from chipping and makes the lures virtually indestructible.

Fast Facts:

õFrom 1953 through 1973, Alís Goldfish sold nearly 1 million lures each year. At least one is in your dad or granddadís tackle box.

õThe original name for the lure was Stuartís Goldfish. It was renamed Alís Goldfish in 1954 and promoted by Gadabout Gaddis, the Bill Dance of the era.

õAlís Goldfish lures will catch any fish that swims. Sure theyíre great on trout, but they also account for several different species of bass, panfish, walleye, pike, and muskie.

õSaltwater fish such as striped bass, bluefish, redfish, sea-trout and Pacific salmon hammer the spoons.

õAlís Goldfish lures have always been Made In America. The blanks are made in Massachusetts, the paint is applied in Rhode Island, the split rings are made in Wisconsin, and the company headquarters is in Maine.

õIn 2006, Field and Stream magazine named Alís Original Goldfish lure one of the ď50 Greatest Lures of All Time.Ē In 2007, the lure was made Field and Streamís Top 10 Best Trout Lures of all time.

õAll lures are hand-painted with hand-mixed color schemes. Depending on the lure they are baked between one and three times. Their hard finish makes them durable and protects paint colors from chipping.

õEach hand-made Alís Goldfish lure requires between 6 and 8 minutes of work per lure.

õThe Al's Goldfish continues to hold the Massachusetts state record for largest brown trout ever recorded. The beast was caught by Dana Deblois in the Wachusset Reservoir in May of 1966 with the Gold Orange 1/4 oz goldfish. It continues to be the longest standing state record today.

Alís Goldfish has recently been featured in a number of outdoor publications including: Field and Stream, Outdoor Life, Fishing Tackle Retailer, Fishing Tackle Trade News,, Bassiní Magazine, On the Water, The Maine Sportsman, The Norwich Bulletin, The Bangor Daily News, Adventure Sports Outdoors, and Outdoors Unlimited Magazine.

ďI swear by your lures! Been using them for forever!Ē
Ken Marcewicz, Wadell AZ

ďI had a buddy of mine tell me this lure wouldnít work (Living Lure Perch). Well after 5 good fish...hahahha, boy do I love this lure.Ē
Calvin Fort, New London CT

ďGot the shipment on Friday and caught 27 Stripers and 5 Largemouth yesterday. My father had 2 other people in his boat and they caught over 50 Stripers and 10 Black Bass.Ē Mike Braddock

ďIíve been using the Alís Goldfish Lure for years over 50 years. The Alís Goldfish 1/4 oz is the very best lure I have ever used for brook trout bar none.Ē
John Ross, Nova Scotia, Canada

ďThe bucktail plan was a HUGE success. Two of us kayaked into a tough west wind and in a few hours we landed more than thirty bass up to 27Ē. Your Goldfish was perfect, and the stripers hit it aggressively. Well done, that lure was a blast to fish, especially on light tackle. I canít wait to fish that Goldfish again!Ē
Todd Corayer, Outdoor Writer, Rhode Island

ďItís like witnessing the reincarnation of an old fishing buddy.Ē
Stu Bristol, Outdoor Writer & Master Maine Guide

Contact Information
Mike Lee, Owner